Payment reminder dashboard
ARB Bearing
Client
What it solved
- Outstanding sat in Tally, follow-up sat in two people's heads
- Ageing report now read every morning, automatically
- Reminder goes out on WhatsApp, email and SMS
Business systems and automation · Gurgaon, Haryana
Est. 20—200 people
Every business leaks time. We find where, and we build the system that stops it.
Without replacing Tally, and without replacing Excel. We build on top of what your people already use.
Book a 15-minute call
No deck. No retainer talk on the first call.
Where it leaks
Per week
Status
Chasing payment on WhatsApp, one customer at a time
9.0 hrs
ManualAutomatedRebuilding the same Excel report every Monday morning
4.5 hrs
ManualAutomatedOnboarding one new employee on paper forms
6.0 hrs
ManualAutomatedReminders sent from Tally data, every morning at 9
0.0 hrs
ManualAutomatedIllustrative rows. Your four come out of the call.
19.5 hrs
Total, before
Two things we do
Not five
Business automation
Reminders, trackers, dashboards, onboarding, reporting. We map the process as it actually runs, then automate the part that eats the hours. Your team keeps working in the tools they know.
Built with
- n8n
- Tally
- Excel
- Amazon SES
Fractional CMO
Marketing leadership without a full-time hire. One person accountable for what gets built, what gets spent and what it returned, reporting to you on a fixed rhythm. We set the plan for the quarter, brief and review whoever executes it, and sit in the monthly review with the numbers already prepared.
You get
- Quarterly plan
- Monthly review
- Spend report
- Named lead
- Two days a month
Systems we've built
THREE OF NINE
Nine systems running in production, six for clients and three for ourselves. Three of them here.
WhatsApp marketing tracker
Dabur, via Dentsu
Client
What it solved
- Campaign replies were counted by hand across three phones
- Every message, reply and drop-off now lands in one sheet
- Reporting that took a day now takes no one any time
HR onboarding system
Paramount Wires and Cables
Client
What it solved
- A new joiner's paperwork moved desk to desk on paper
- The checklist now runs itself, step by step
- The manager can see exactly where it is stuck
Case study · ARB Bearing
Sample data
Two people got their mornings back. Nobody was let go.
ARB distributes bearings across three states. Outstanding sat in Tally; the follow-up sat in two people's heads. We read the ageing report every morning and send the reminder on WhatsApp, from the account the customer already replies to.
Payment reminder dashboard
Payment reminder dashboard · ARB Bearing · sample data
Measure
Before
After
Collection time, days
47
0
Reminders sent by hand, per week
210
0
Staff hours on follow-up, per week
11.0
0.0
Weeks to build
—
0
Outcome · before and after
■ Before ■ After
Collection time, days
47
31
Reminders by hand, per week
210
0
Staff hours on follow-up, per week
11.0
1.5
Figures pending client confirmation. Bars scaled to the before value in each row.
How a system works
One reading, four outputs
Nothing is ripped out. One workflow reads the data your team already enters, and everything downstream happens without anyone remembering to do it.
BEFORE · MANUAL, EVERY MORNING
Rep opens Tally and reads the ageing report
Rep types the WhatsApp message
Rep remembers to follow up, or does not
Three people. Every day. Nobody measured it.
AFTER · AUTOMATIC
- Payment reminder on WhatsApp
Daily 09:00 - Outstanding dashboard for the owner
Live - Escalation email to the sales owner
On 45 days overdue - Monday collection report
Weekly
Example: the ARB Bearing collection system
Who this is for, and who it is not
Read this before you book
This is for you if
Book the call
- You run a service or manufacturing business, 20 to 200 people
- Your operations already run on Tally and Excel, and they mostly work
- The same manual task is repeated every week by someone you pay well
- You want one person accountable, not a team of five on a call
- You have been burned by an agency and want to see the thing working first
It is not for you if
Do not book
- You want ad campaigns run and reported on
- You sell D2C on Shopify
- You need a logo or a landing page
- Your business is under ten people
- You want the cheapest quote in the room
How we start
Call · Audit · Build
01
The call
Fifteen minutes. You tell us what is repeated every week and who does it. We tell you plainly whether there is anything worth automating. If there is not, we say so and the call ends.
15 min
02
The audit
We sit with the two or three people who do the work, map the process as it actually runs, and come back with a written proposal: what we would build, in what order, and what it costs.
1 week
03
The build
One system at a time, starting with the one that costs you the most hours. You see it running on your own data before you approve the next one.
2–6 weeks
Who you are dealing with
One name, not a team page
Founder portrait · 4:5 · pending
Hemant Bindal · Founder · Gurgaon, Haryana
Hemant Bindal, founder. You will speak to the person who does the work. There is no account manager between you and the build, and no handover to a junior after the proposal is signed.
Credential
Detail
Systems built and running
09
Years in marketing and operations
08
Worked with, via Dentsu
Dabur
Fractional CMO engagements
OPPEIN Delhi, CaseOn
Based in
Gurgaon, Haryana
Book the call
Fifteen minutes, and you will know whether there is anything here for you.
Bring one process that annoys you every week. We will tell you what it would take to stop it, or tell you it is not worth doing.
Or on WhatsApp
+91 99535 67826
Reply time
1 working day