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Webrigo

Fractional CMO

Two days a month

Marketing leadership, without the hire.

Most SMEs do not need a full-time marketing head. They need someone senior who decides what to do, briefs whoever executes it, and answers for the number at the end of the quarter. That is the job.

What you get

Cadence

Quarterly plan, written

Every quarter

Monthly review with the numbers prepared

Monthly

Spend report, every rupee accounted

Monthly

Briefing and review of whoever executes

Ongoing

One named person, reachable

Two days a month

Book a 15-minute call

What you actually want

And what usually happens instead

A plan you can read in ten minutes, and one person who answers for the number at the end of it.

What you actually want

What happens instead

Three priorities for the quarter, written down

A dashboard nobody opens and a deck nobody finishes

One named person accountable for the result

Three vendors, each certain it was somebody else's number

Spend you could explain to yourself in a sentence

An invoice approved every month and never read

That is the job. Not more output, but somebody senior deciding what is worth doing and answering for whether it worked.

The three options

Including the two that are not us

There are three ways to get marketing leadership into a business this size. We are one of them, and we are not always the right one.

Full-time CMO

Agency retainer

Fractional

Annual cost

₹25–50 L

₹12–36 L

₹6–12 L

Notice to start

3–6 months

2–4 weeks

2 weeks

Notice to stop

2–3 months

1–3 months

30 days

Who owns the number

The hire

Nobody, in practice

The named lead

Executes the work

Manages a team

Yes

No, briefs and reviews

Right when

You have a team to lead

You need volume output

You need decisions, not hands

Costs are market ranges for Indian SMEs of 20 to 200 people, not quotes.

If you already have three marketing people and need someone to lead them, hire full-time. If you need forty creatives a month, use an agency. We are for the founder who is making marketing decisions himself and does not want to any more.

Case study · OPPEIN Delhi

Modular kitchens, showroom-led

Screenshot pending

OPPEIN Delhi

Modular kitchen retail, showroom-led, high consideration purchase.

A marketing function with one plan, one owner, and a number that gets reported the same way every month.

Instead of

  • Spend split across channels nobody was comparing
  • Enquiries arriving with no record of what produced them
  • A showroom team with no view of what was coming

What we built

We set the quarterly plan, briefed and reviewed whoever executed it, and put one reporting format in front of the owner every month.

The work did not change hands. The decisions did.

Figures pending client confirmation.

Who we have done this for

Marketing leadership, not execution

Marketing direction, set and owned, across retail, consulting and services.

Client

Sector

Role

OPPEIN Delhi

Modular kitchen retail

Marketing direction

Hemsworth Consulting

Consulting

Marketing direction

CaseOn

Consumer products

Marketing direction

Aylence

Services, group company

Marketing direction

Dabur, via Dentsu

FMCG

Campaign systems

Aylence is a group company. Dabur was direct work, billed through Dentsu.

Not included

Say so now, not later

  • Running ad campaigns or managing ad spend day to day
  • Producing creative, video or design
  • Writing content on an ongoing basis
  • Managing your existing agency's invoices

We brief and review the people who do these things. We do not become them. If what you need is execution capacity, an agency is cheaper and better at it.

The first quarter

What actually happens

01

Read the business

Numbers, pipeline, what has been tried, what it cost, what happened. Usually the first honest picture anyone has assembled.

Weeks 1–2

02

Write the plan

One quarter. Three priorities, not ten. What we are not doing is stated as clearly as what we are.

Week 3

03

Brief and set up

Whoever executes gets a written brief and a review rhythm. If the right people are not there, we say so.

Week 4

04

Review, monthly

The numbers come to the meeting already prepared. You are not asked to interpret a dashboard.

Ongoing

Who you are dealing with

One name, not a team page

Founder portrait · 4:5 · pending

Hemant Bindal · Founder · Gurgaon, Haryana

Hemant Bindal, founder. You will speak to the person who does the work. There is no account manager between you and the build, and no handover to a junior after the proposal is signed.

Credential

Detail

Systems built and running

09

Years in marketing and operations

08

Worked with, via Dentsu

Dabur

Fractional CMO engagements

OPPEIN Delhi, CaseOn

Based in

Gurgaon, Haryana

Who this is for

Read this before you book

This is for you if

Book the call

  • You are making the marketing decisions yourself and have no time for it
  • You have a budget being spent with nobody accountable for the return
  • You have an agency or a junior executing, and no one directing them
  • You want a plan you can read in ten minutes, not a dashboard

It is not for you if

Do not book

  • You want someone to run the ads themselves
  • You need daily availability
  • You already have a marketing head
  • You are looking for the cheapest option in the room

Book the call

Fifteen minutes, and you will know whether this is the right shape for you.

Bring one process that annoys you every week. We will tell you what it would take to stop it, or tell you it is not worth doing.

Book a 15-minute call

Or on WhatsApp

+91 99535 67826

Reply time

1 working day